Marketing and loyalty

Coupons, points and campaigns so your customers come back to buy

You create coupons with conditions, add points with every purchase and sell gift cards. You build segments based on what each customer bought and message them by email or WhatsApp, only those who agreed to receive your messages.

  • Coupons and promotions with dates and conditions
  • Points per purchase, gift cards and referrals
  • Email and WhatsApp campaigns with permission
Monthly plan in US dollars · Your customer base stays yours
Customers who come back

Every purchase counts, and every customer gets the promo they care about.

Points, gift cards and coupons live in each customer’s account. With what they’ve bought you build segments and message only the people it suits, with their permission and an unsubscribe option in every message.

  • Coupons with rules

    Percentage or fixed amount, minimum purchase, categories, one use per customer and an expiration date. The cart validates it automatically.

  • Promos by date

    You schedule a promotion with a start and end, and it shows on your site while it’s active. Then it switches off on its own.

  • Points you can redeem

    Every purchase earns points according to your rule. The customer sees their balance and uses it as a discount at checkout.

  • Gift cards

    They’re bought online for an amount, arrive by email or WhatsApp with their code and can be used across one or several purchases.

  • Referrals

    Each customer has their own link to invite people. When the invitee buys, both get the benefit you set up.

  • Segments

    People who bought audio, who haven’t returned in 90 days or who spent the most, built with filters and always up to date.

Before and after

From scattered promos to a loyalty program

What you do by hand and without measuring today, organized and with numbers.

TodayWithout a system
From the first monthWith kaptativa
CouponsA code that circulates with no limit or expiration
CouponsConditions, uses per customer and an end date
ReturningCustomers who buy once and forget you
ReturningPoints and benefits waiting for the next purchase
GiftsPaper vouchers or manual transfers
GiftsOnline gift cards with code and balance
SendsThe same message to the whole list
SendsSegments based on what each customer bought
PermissionsLists built without knowing who agreed
PermissionsConsent recorded and an unsubscribe in every message
ResultsYou don’t know which promotion worked
ResultsUses, sales and unsubscribes for every campaign

Plans based on the size of your customer base

Three monthly plans billed in dollars. Pick based on how many customers you have and whether you want to send bulk campaigns, and switch plans as you grow.

Customers in your base
Billing

Promos

Coupons and promosIdeal for you

For the store or shop that’s just getting started: coupons with conditions, promotions by date and segments based on what each customer buys.

US$ 19/ month

or US$ 17 per month billed yearly

  • Up to 2,000 customers
  • 3 users
  • Points per purchase with redemption (not included)
  • Gift cards with code and balance (not included)
  • Referral program (not included)
  • Birthday and expiring-points reminders (not included)
  • Newsletter and email campaigns (not included)
  • WhatsApp campaigns with the official API (not included)
  • Abandoned cart reminders (not included)
  • AI agent on WhatsApp (1 number, 500 conversations a month) (not included)
  • Priority WhatsApp support (not included)

Campaigns

Bulk sendsIdeal for you

To communicate with your whole base: newsletter and email and WhatsApp campaigns to people who agreed to receive them, recovered carts and an AI agent that replies.

US$ 59/ month

or US$ 54 per month billed yearly

  • Unlimited customers
  • Up to 25 users
  • Points per purchase with redemption
  • Gift cards with code and balance
  • Referral programNew
  • Birthday and expiring-points reminders
  • Up to 50,000 emails per month
  • WhatsApp campaigns with the official API
  • Abandoned cart reminders
  • AI agent on WhatsApp (1 number, 500 conversations a month)
  • Priority WhatsApp support
Included in all three plans
  • Free setup
  • Import of your base with their permissions
  • Coupons with conditions and expiration date
  • Promotions scheduled by date
  • Customer segments based on their purchases
  • Consent recorded by channel
  • Metrics for every coupon and promotion
  • Ticket support
Plan add-ons and rules
  • Extra user: US$ 4 a month
  • 500 more agent conversations: US$ 15 a month
  • WhatsApp messages are billed by Meta to your business’s WhatsApp Business account.
  • If you go over a limit, we let you know and your system keeps working. Fair use

Prefer that we build your campaigns?

Our team writes, designs and schedules your sends each month, with your brand and your products.

Ask us

Custom

Programs with customer tiers, more than 50,000 emails per month or a connection to your sales system: we put together a proposal.

Request a proposal

Switch between dollars and pesos with the selector at the top. Reference exchange rate: Argentina's official dollar rate of AR$ 1,560 (10/26/2026).

Coupons, points and campaigns tied to every sale

It all comes from what your customers buy: points add up on their own, coupons are validated in the cart and segments are built from their history.

Your customer gets the promo they care about, once they’ve agreed to receive it. You see who opened, who bought and who unsubscribed.

1 · Your customer

On your customer’s phone

They get an email or a WhatsApp message with the promotion and the link to buy. Every message includes an unsubscribe option, and if they use it, they get no more sends.

2 · You, in the dashboard

On your dashboard

Every campaign with its segment, channel and results: opens, clicks, purchases and unsubscribes. People who didn’t agree to receive messages are left out automatically.

Sends with permission

Every message reaches someone who agreed to receive it

The system records when and where each customer agreed to receive promotions: by email, by WhatsApp or both. Campaigns go out only to those people, every message includes an unsubscribe option, and anyone who uses it stops receiving sends immediately.

  • Consent saved by channel, with date and source
  • One-click unsubscribe in the email or by replying STOP
  • People who didn’t opt in are left out of every send
Abandoned carts

A reminder for whoever left their purchase halfway

If someone adds products and doesn’t finish paying, they get a reminder with their saved cart, as long as they agreed to receive messages. You choose when it goes out and whether it includes a coupon, and you see how many purchases were recovered.

  • Email or WhatsApp reminder with the saved cart
  • Optional coupon to finish the purchase
  • Recovered sales at a glance on the dashboard
Included in the Campaigns plan

Make sure no one who replies to a campaign is left without an answer

The WhatsApp agent serves people who reply to your campaigns: it explains the promotion, confirms whether a coupon applies, reports points and gift card balances, and sends the link to buy. If someone asks to stop receiving messages, it unsubscribes them immediately.

  • Answers questions about coupons and active promotions
  • Reports points and gift card balances
  • Unsubscribes anyone who doesn’t want more messages
How the AI agent works

What you can add to your marketing

Services you turn on in your system when you need them, without switching platforms.

AI content

Texts for your campaigns, email subject lines and banners made with AI, in your brand’s tone.

Product descriptions, news, banners and photo touch-ups.

Email on your domain

Your sends go out from a mailbox with your domain, like novedades@tunegocio.com.ar.

Setup, migration and support included. Packs based on team size.

E-invoicing

Every sale made with a coupon or points is invoiced automatically, with the discount already applied.

Type A, B and C invoices, credit notes and delivery to the customer.

Works with the tools you already have

The ones you already use every day, connected to your system from day one.

  • WhatsApp
  • Gmail
  • Meta
  • Instagram
  • Facebook
  • TikTok
  • Google Ads
  • Google Analytics
  • Mercado Pago

Custom integrations for your business

Use another tool? We connect your system to the software you already have via API.

Ask us

From the first conversation to your system up and running

Three steps, with a fixed proposal before we start.

  1. 1

    We get to know your customers

    Where you sell, how many customers you have, what data you keep about them and which promotions you run today.

  2. 2

    We build your program

    A demo with your products and your coupons, points or gift cards, and the plan that fits your business.

  3. 3

    You launch your first campaign

    We import your base with each customer’s permission, get the first promotion running and teach your team the dashboard.

FAQ

What people ask us before getting started

Have another question? Write to us and we'll answer for your case.

Ask your question
Can I send campaigns to all my customers?

Only to those who agreed to receive them. The system records that permission by channel, and every message includes an unsubscribe option. If you import a base, it must be people who gave you their consent; those who didn’t are left out of the sends.

Are there costs besides the monthly plan?

WhatsApp messages go through the official API and Meta charges for them per message at its current rate. Emails are included up to 50,000 per month on the Campaigns plan; if you need more, they’re added in tiers. Payments through Mercado Pago carry their fee.

Does it work for a physical shop, not just an online store?

Yes. In the shop you enter the purchase with the customer’s ID number or phone, and it earns points or redeems a coupon. If you sell with the kaptativa sales system, it happens automatically.

Can I bring my subscriber list from another tool?

Yes, if your contacts agreed to receive your messages. We import the list with the date and source of the permission, and any unsubscribes you already had are respected.

Do points expire?

You decide: they can expire after 6 or 12 months, or never. If they expire, the customer gets a notice beforehand, as long as they agreed to receive messages.

Is my customers’ data mine?

Yes. The base, the points and the purchase history belong to your business. You can export them whenever you like, and they are never shared with other businesses.

Does the AI agent send campaigns on its own?

No. You decide on and schedule the campaigns. The agent replies to people who respond to your messages: it explains the promotion, reports points and balances, and unsubscribes anyone who asks.

Customers who come back, with promotions you can measure.

We put together a demo with your products and a first promotion for you to explore, no obligation.

Demo with your products, no obligation

The brands, products, people and photos shown on the screens are fictional and are for illustration only.